Responsibilities
- Manage paid campaigns (Google Ads, LinkedIn Ads) targeting enterprise and government decision-makers
- Execute email marketing including newsletters, nurture sequences, and event promotions
- Track and report on digital marketing KPIs including traffic, leads, and campaign ROI
- Optimize landing pages, lead capture forms, and conversion pathways
- Manage marketing automation workflows and lead scoring in HubSpot or equivalent
Qualifications
- 3+ years in digital marketing, growth marketing, or demand generation
- Experience marketing consulting, professional services, or B2B solutions
- Proficiency in Google Analytics, Google Ads, and LinkedIn Campaign Manager
- Experience with email marketing and automation platforms (HubSpot, Mailchimp, or equivalent)
- Strong analytical skills and data-driven campaign optimization approach